The Business Case For Gender Diversity

Mother nature is diverse, and it benefits are seen everywhere, we have multiple species of animals and plants. Together all of them make up the ecosystem and grow with and through each other. It stands true for organisations too; it is a well-known fact that having a diverse team leads to a better organisation. Research shows a correlation between high numbers of female senior executives and stronger financial performance, which means that companies hiring and retaining more women gain a competitive edge.

Investments in gender diversity at the workplace give manifold returns, and Morgan Stanley has the research and quantitative analysis to back it up. The research concludes that:

• High gender diversity companies have delivered slightly better returns, with lower volatility, compared with their low diversity or sector peers, and they have moderately outperformed on average in the past five years;
• The top fifth of selected companies that consistently rank gender diversity among their priorities, with data to back it up, outperformed their peers based on volatility and risk factors;
• Globally, technology has the lowest female representation on boards, whereas traditional defensives typically have better representation.

?Gender diversity can improve team decision-making and improve innovation capabilities for development of new products or services. It can also create alignment with diverse customer bases and, thus, open up untapped business opportunities”, says Jessica Alsford, head of SRI research at Morgan Stanley.

What is hindering gender diversity?

The main reasons for discrimination against women are the lack of access to the labor market, the wage gap, and the ?Glass Ceiling. Sadly women end up paying a gender penalty for donning the mantle of motherhood, as many employers wrongly fear the cost and hassle motherhood may entail for their orgVnisations. At the workplace, economic reasons are not the sole driver of discrimination, stereotyping and having incorrect and baseless notions of women?s roles and abilities; commitment and leadership style is also an equally contributing factor.

What can be done to promote gender diversity?

The commonly observed barriers to women?s career development include lack of mentoring and enough role models for women at the highest levels; systemic exclusion from the informal networks and routine channels of communication; biases and stereotypes about women?s roles and abilities; incidences of sexual harassment; and uncouth corporate culture.

You May Also Like To Read:?Gender Diversity ? Women In Leadership Roles

Most women leaders have a deficit in understanding the culture of the organisation in which they work ? men consistently network to manage their careers, and women start to network at a later age than men to progress their careers. Due to the shortage of women in senior and executive management positions, Women are unable to have enough female role models and end up being excluded from informal one-to-one relationship building sessions that occur in in male-dominated environments.

To break away from the herd, you can take these five steps to promote diversity in your organisation.

• Career progression workshops that emphasise the need for career planning
• Confidence-building workshops to help women get over the lack of self-belief
• Workshops for women to increase their networking skills, as it is critical to progress their careers
• Workshops and education on work?life balance to help women manage family and work priorities in parallel
• Family friendly policies to help women in transitioning back to mainstream career post maternity.

In addition to this, coaching can help in developing female talent and hard print gender diversity in the DNA of organisations. The writing is on the wall; gender balance in business is not about diversity or women representation alone. It?s an economic issue, and resolving it can improve business and economic performance, thereby positively impacting all stakeholders.

Jappreet Sethi

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