The Art of Brainstorming

July 24th, 2016|

Brainstorming is not a random activity. It needs to be structured and follows key rules. In brainstorming, a problem or challenge is defined in neutral terms. Participants then spontaneously share ideas for solving the problem, these ideas are offered under specific conditions. Osborn, father of the Brainstorming sessions, set forth these guidelines for a session: